The emerging rules of brand identity dictate that your brand interact with consumers on four levels:
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Sensory
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Affective
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Behavioral
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Intellectual
If brand identity is a circle, 360 degree brand identity is a wheel. The wheel has ‘spokes’, each spoke serves as a touchpoint for clients to interact and experience you as a brand
At Spurbuddy we not only guide our clients throughout a transaction but we cater to clients even before they become clients.
We’re concerned about giving you an experience that ushers you into a lasting and meaningful relationship with us.
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Brand + Experience
Brand: Why we exist (A Promise)
Experience: What we do (The Proof)
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Engage
Being useful and not just available.
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Entagle
Create uncommon value.
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Excite
Dial up experiences and build communities.
